Company profile


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Our Profile

Mission Statement

Our customer and employees are reason for being!

  1. We will serve the needs of our customers thought the consistent delivery of innovative products and services of the best quality.
  2. We will provide a supportive environment that inspire teamwork . Mutual trust and professionalism where competence and excellence are recognized and rewarded. we shall bring about the empowerment and attainment of the full potential of each employee.
  3. We will commit ourselves to the highest standards of quality service.
  4. We will fulfill our role as a good citizens by reaching out the our under privileged brother and sister.
  5. We will grow so that we contribute to be major force in nation building.

Vision Statement

We are the Philippines leading provider of globally competitive-oriented personnel united in a shared commitment to excellence in all our clients, pursuing the greater welfare of the society by contributing our talents and resources to the achievement of national growth and development.

As a leader on our chosen market, we focus all our efforts on the customer, we pride ourselves in exceeding his expectation though quality service

Reyes Haircutters is a “Filipino Family Salon” which caters to every member of the family and cuts across income levels. RHC perfected the system for delivering value-priced services to the entire family in a convenient no-appointment environment. It managed to outstrip its competitors in myriad ways, many of which called for rewriting standard “rules” of the personal care industry.

An Industry Maverick, not an Upstart

Reyes Haircutters’ is owned and operated by Reyes Hair Company International. Its President and CEO, Mr. Les Reyes, belongs to the renowned clan of successful entrepreneurs starting off with their matriarch, Mommy Ada of Ada’s Beauty Salon in the early 1960s. He originally established the Xristian Reyes roster of salons 1991.

Quick to spot a growing trend in the personal care industry, he revolutionized the way salon operations are done in the Philippines. He offered more affordable prices for salon services without compromising quality. According to Mr. Les Reyes, “high standard and quality service is the essential component of our business, keeping our clients satisfied and happy regardless of what social class they belong.” He began to transform his salons. And in March 2000, the Reyes Haircutters concept was born.

Reyes Haircutters opened its doors to the franchising to enable them to share their secrets of technical, financial, marketing and branding success to entrepreneurs who have the same passion for customer service. The people behind the company’s savvy operations, both corporate-owned and franchised, has steered Reyes Haircutters to more than 100 branches to date, not only in Metro Manila but as far as Baguio, Davao and Palawan. RHC Hair Company International boasts of its own training center and supply center

In 2002, Reyes Haircutters makes another brilliant move by strengthening its management and information structure. Aiming for steady national and international expansion, the Reyes Haircutters franchise remains to be the opportunity worth investing in. With a topnotch franchise program in place, Reyes Haircutters sets its sight on a stronger market positioning that will establish it as one of the leaders in the global personal care industry.

LES E. REYES

Reyes Haircutters, President & CEO

[email protected]